Thursday, January 22, 2009

Puma..Bata any difference?




Who is not now aware of the PUMA brand? The leaping leopard(or is it panther?) insignia is now as famous as the Nike brand.
It gave me great satisfaction seeing the Italian football team celebrating their 2006 World Cup triumph with their Puma Leopard jerseys prominently displayed.
Hmm..how times must have changed for Puma is not the coolest thing to be associated with in the 80s and even 90s
What spark this revolution? Interesting to read possibly how Puma manage to re identify itself from a poor cousin of Adidas to a much sought after brand sharing the same departmental store shelves as Prada or Louis Vitton.
I knew when as a teenager(long time ago) wearing a Puma shirt will only come along with Bata shoes.
Bata? i knew one goes there before and possibly even now only to buy school shoes ...but hold on a minute!
Did you subtly notice now that Bata outlet is now consciously as well trying to re brand itself? I notice quality shoes and sandals are being prominently displayed with a possible theme that functionality does not mean it's no quality.
Will i see the day when Bata shoes will be on the same shelf as a Prada or a Louis Vitton?
Maybe..but then if it happens, my subtle observation will certainly have a ring of truth.

1 comment:

  1. Interesting post.!! Well, Puma is one of my favorite shoe brands.

    ReplyDelete